Which Brands Dominate Recent Super Bowl Ads?

Which Brands Dominate Recent Super Bowl Ads?
By Howard Gensler
Fact Checked by Pat McLoone

As football fans gear up for Super Bowl LVII and ad agencies gear up for the game’s $7 million 30-second spots, we thought we would take a look back at the brands that have made even more appearances at the Big Game than Tom Brady.

EmpireStakes.com, your source for New York sports betting,  utilized the website AdAge.com to determine the number of Super Bowl ads that each top five brand has had since 2010.

Top Super Bowl Ad Brands

RankBrandNo. of Ads
1Bud Light29
2T-Mobile22
3Doritos21
4Budweiser19
5Coca-Cola16

Just as FanDuel NY is the top sportsbook in the Empire State, Bud Light is No. 1 when it comes to Super Bowl ads.

The low-cal beer brand has been making a splash at the Super Bowl for decades, originally with ads in which men were drawn to their women, not by their hotness, but by their icy, cold Bud Light.

Early Super Bowl spots also featured a chicken playing pool in 1998, Willie the flying mouse in 1999, and both Cedric the Entertainer and the pencil-throwing office worker in 2001.

In 2002, there was the face-biting hermit crab and the following year brought the lascivious yoga spot (probably could not air that one today). Cedric the Entertainer returned in 2004 and 2005, and Will Ferrell played Jackie Moon in 2008. The bartending, valet dogs starred in the 2011 ad. 

There was a “Game of Thrones”-themed ad in 2019 and 2022 highlighted the loud flavors of Bud Light Seltzer’s Hard Soda with a loud Guy Fieri.

The thinner version of the King of Beers is Super Bowl royalty when it comes to commercials.

The Super Bowl, by the way, will be played Feb. 12 at the home of the Cardinals in Glendale, Ariz.  Check this site for a selection of Super Bowl promos.

Runner-Up T-Mobile and Other Brands

T-Mobile has run 22 Super Bowl ads and used big names to get the message across about the service’s clear signal. The 2022 spot mimicked cries for the needy ads, with Dolly Parton and Miley Cyrus trying to get poor, lost 5G phones onto a 5G network. 

Another T-Mobile ad brought together Zach Braff and Donald Faison in a “Scrubs” reunion, which has paid off with a series of commercials for the pair. 

In 2021, T-Mobile used Adam Levine to arrange a date for Blake Shelton with Gwen Stefani, the joke being that she ends up with Blake because of the poor signal. The 2020 ad starred Anthony Anderson but the real star was his mama.

Doritos comes in at No. 3 with 21 commercials. The tasty chip has had humans battle mice, dogs and seagulls for their Doritos, but one of the most famous commercials was in 2021 for Doritos 3D, starring a pancake-flat Matthew McConaughey. Doritos is also famous in the Super Bowl commercial universe for its “Crash the Super Bowl” contest, which ran eight years, in which fans were invited to submit their own spots. One of the best features a dad crunching Doritos while watching his wife’s ultrasound and the chip-obsessed fetus.

Budweiser itself comes in at No. 4, with its best-known spots being the 1996 commercial featuring the football-kicking horses, the donkey who dreamed of being a Clydesdale (2004) and of course the “wassup” campaign, which aired during the 2000 game.

Coca-Cola completes the top five. It had the memorable ad with the kid and Mean Joe Greene, although it hasn’t had ads in the last few years as it concentrates on other existing sports partnerships.

Stay close to EmpireStakes.com for stories of interest to sports bettors and for the best NY betting promos.

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Contributors

Howard Gensler is a veteran journalist who’s worked at the Philadelphia Daily News, TV Guide and the Philadelphia Inquirer and is a founding editor of bettorsinsider.com.

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