New York Again Leads Nation in Super Bowl GeoLocation

The annual edition of sports betting's biggest event is in the books, and bettors across the nation logged on in droves.

Led by New York sports betting.

Vancouver-based GeoComply, which processes geolocation checks to verify online sports bettors' locations for regulated markets in the U.S., conducted a record 100 million geolocation checks (Saturday, Sunday) across 23 states and the District of Columbia with legal, online sports betting during Super Bowl LVII weekend.

The number was a 25% increase from last year's Super Bowl weekend (80 million) at SoFi Stadium in California as the Los Angeles Rams defeated the Cincinnati Bengals, 23-20.

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Closer Look at GeoComply Results

This was the first Super Bowl to take place in a state (Arizona) with legalized sports betting as the Kansas City Chiefs came from behind to upend the Philadelphia Eagles, 38-35.

“Super Bowl LVII was a record-breaking event. GeoComply data reveals that Americans’ interest in legally betting on the Super Bowl has never been higher,” said Anna Sainsbury, GeoComply co-founder & CEO, in a news release. “It also showed that many fans at State Farm Stadium embraced their newfound ability to bet while watching the game in person.”

New York sports betting apps, which launched on Jan. 8, 2022, topped all states with 13.9 million GeoComply geolocation checks. The Empire State was followed by newcomer Ohio (12.6 million); Pennsylvania, with a team in the Super Bowl (11.8 million); New Jersey (9.11 million) and Michigan (7.5 million).

Ohio (1.1 million), which launched sports betting on Jan. 1, topped the top five states by total unique accounts, followed by New York (851,000), Pennsylvania (793,000), New Jersey (660,000) and Michigan (575,000).

New York had one of its biggest weekly handles to date after the Super Bowl last season, posting more than $472 million.

Overall, GeoComply registered 7.4 million accounts over the weekend (a 32% increase from last year) and more than 100,000 geolocation checks in and around Glendale, Ariz., from more than 8,000 individual sportsbook accounts.

In a little more than a year, New York has notched an astounding cumulative handle of more than $18.23 billion, led by FanDuel NY ($7.35 billion.)

Sports betting's next big event — the NCAA Men's College Basketball Tournament — begins March 14.

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