Four days before their 2021 regular season starts, the New York Jets announced Wednesday a multi-year partnership with Fubo Sportsbook to become an official sports betting partner of the club.
The partnership is expected to launch in the fourth quarter of 2021 and marks Fubo Sportsbook’s first sponsorship of a professional sports team, according to a news release. It comes as New York sports betting looks to go mobile. The state currently offers retail sports betting at four upstate casinos.
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The centerpiece of the deal will be the creation of the Fubo Sportsbook Lounge at MetLife Stadium for Jets home games, set to debut during the 2021-22 NFL season, the release said. It will be the first authorized, mobile sports betting lounge in the stadium -- the facility is in New Jersey, where of course online sports betting has been legal since 2018.
Fubo Sportsbook will also become the presenting partner of the Jets mobile app and is the team’s first legal sports betting partner to leverage the team’s new advertising data partnership with Sportradar.
“This partnership with Fubo Sportsbook is another major step for the New York Jets in our journey to prioritize engagement with our fan base, including the enhancement of their overall stadium experience on game day,” Jeff Fernandez, Jets Vice President, Business Development + Ventures, said in a news release. “With Fubo Sportsbook, Jets fans will be treated to their innovative mobile viewing and wagering platform, which will be brought to life at the dynamic new Fubo Sportsbook Lounge.”
The state continues to take steps to add online and mobile sports betting as it expands gambling in New York.
More Details of the Deal
The new lounge — approximately 7,000 square feet — will be open to the public for guests 21 and over and will offer Jets fans the chance to enjoy the look and feel of a casino-style sportsbook with betting odds integration plus incentives and special bonus offers by Fubo, the release said.
Additionally, fans will be able to watch every game from around the NFL in the lounge and use live mobile wagering via Fubo Sportsbook’s app.
“The New York Jets is a leading sports organization with a strong base of enthusiastic and loyal fans and we strongly believe in the future success of the team,” sScott Butera, president of Fubo Gaming, said in the release. “We are excited to be their partner in offering this community a truly unique sports betting and entertainment experience. The Fubo Sportsbook is designed to meet the increased demand for interactivity by integrating real-time sports streaming with personalized wagering experiences. The Fubo Sportsbook will also have the ability to leverage first-party data to understand viewing preferences and provide relevant bet recommendations.”
Mobile App Access
For users of the Jets mobile app, they will receive access to special Fubo Sportsbook offers as well as game day incentives tied to the lounge. Fubo customers will also be rewarded with access to unique hospitality including VIP pregame sideline experiences.
The Jets open their 2021 campaign with long odds at the Carolina Panthers Sunday at 1 p.m. and return home to host their AFC East Division nemesis New England Patriots on Sept. 19, also at 1 p.m.