Right on schedule, the newest operator is up and running in mobile New York sports betting.
BetMGM New York became the fifth operator offering mobile sports wagering and its app is off and running Monday.
Early Friday morning, BetMGM announced in a news release that it had been cleared to start online sports betting business in the Empire State. The company had cleared all statutory hurdles and got a thumbs up from the New York State Gaming Commission.
BetMGM no doubt will keep on the push for customers with enticing offers. On Friday, BetMGM announced it was offering first-time new customers on a risk-free bet of up to $1,000. There will also be offers around the New York pro teams.
EmpireStakes.com is your one-stop shopping website for updated New York sports betting promo codes from BetMGM and other operators regarding mobile wagering.
Where to Find BetMGM App
The BetMGM NY app can be downloaded for New York sports betting on both iOS and Android. It can be found via desktop on the company’s website.
BetMGM is now in the mobile field and operating with Caesars New York, DraftKings New York, FanDuel New York and BetRivers New York. That foursome started on Saturday, Jan. 8.
Still awaiting final clearance are WynnBET New York, PointsBet New York, Resorts World NY and Bally Bet NY.
Adam Greenblat, the CEO of BetMGM, expressed excitement and assured the operator would meet the challenge of a Monday start for New York sports betting when he spoke Friday in a news release.
“We’ll now be able to fully activate our relationships with MGM Resorts’ Empire City Casino and Madison Square Garden. We look forward to offering customers in New York unique experiences that they can’t access on any other platform,” Greenblat said. “A huge thank you to the New York Gaming Commission as well as to our entire BetMGM team who have worked tirelessly to bring this to fruition.”
BetMGM Has Deal in Place with MSG
Greenblat was referring to a multi-year marketing agreement with Madison Square Garden as an official sports betting partner of the New York Knicks, New York Rangers and Madison Square Garden Arena.
BetMGM New York gets brand integration inside The Garden, which includes courtside and ribbon LED signage, GardenVision features and basket stanchion signage at Knicks games, along with dasherboard signage and Zamboni branding at Rangers games.
BetMGM also will be included in content of official Knicks and Rangers digital channels on social media.
Also, customers of BetMGM will receive special opportunities to participate in premium experiences at home games of both the Knicks and Rangers.
The BetMGM app is advertised as being a user-friendly and easy to customize pre-game, in-play, futures and parlay wagers. BetMGM’s integration with MGM Resorts’ M Life rewards program allows customers to redeem usage for world-class experiences at MGM Resorts properties including Empire City Casino in Yonkers, Borgata in New Jersey, MGM National Harbor in Maryland, and Bellagio and MGM Grand in Las Vegas.
NY Market Off to Flying Start
The first weekend of mobile New York sports betting was record-setting. GeoComply data showed there were about 5.8 million geolocation transactions in the first 12 hours (9 a.m. to 9 p.m. Saturday). Then it went up even more with the sports betting volume for the entire weekend being 17.2 million. Eight million of the weekend total came from the five New York City boroughs, GeoComply executive Lindsay Slader said in a social media post.
Those numbers were easily more than double what other legal sports betting states had seen during their launches, including stalwarts like New Jersey and Pennsylvania.
It certainly helps that the Empire State is fourth nationally in population (19.3 million).
Expect online sports betting numbers to go up with the NFL Playoffs starting and the Super Bowl, the biggest sports betting event of the year, scheduled for Feb. 13.