BetMGM New York Going After Customers with Its NY Sports Betting App, Offer

BetMGM New York Going After Customers with Its NY Sports Betting App, Offer
By Lou Monaco

The wooing of customers by one of the largest sports betting and gaming entertainment companies in the world to jump in on its New York sports betting app has commenced.

BetMGM NY announced early today it will start operations on Monday, Jan. 17.

BetMGM is offering first-time customers a risk-free bet of up to $1,000 for New York sports betting.

Starting Monday, the BetMGM app will be available for download in New York on both iOS and Android and accessible via desktop on the company’s website.

“With today’s monumental news, we’ll now be able to fully activate our relationships with MGM Resorts’ Empire City Casino and Madison Square Garden. We look forward to offering customers in New York unique experiences that they can’t access on any other platform,” BetMGM CEO Adam Greenblat said in a news release. “A huge thank you to the New York Gaming Commission as well as to our entire BetMGM team who have worked tirelessly to bring this to fruition.”


BetMGM & New York a Natural Fit

Stay close to EmpireStakes.com to see the best NY sportsbook promos from all the operators regarding mobile wagering.

New Jersey-based BetMGM came about via a partnership between MGM Resorts International and Entain. BetMGM has exclusive access to all of MGM’s U.S. land-based and online sports betting, online gaming businesses and major tournament poker.

Madison Square Garden announced in early November a multi-year marketing partnership with BetMGM, naming it an official sports betting partner of the New York Knicks, New York Rangers and the Garden.

On Nov. 8, New York State Gaming Commission (NYSGC) made its picks for mobile providers and operators.

BetMGM will enter the fray nine days after four other operators were selected to start on Jan. 8.

The other four are: Caesars Sportsbook New York, DraftKings New York, FanDuel New York and BetRivers New York.

Still waiting to get to go-ahead are: WynnBET NY, PointsBet NY, Resorts World NY and Bally Bet NY.


Why Operators Want NY Sports Betting Apps in Place

New York is often looked at as the crown jewel in mobile sports betting.

The Empire State is only fourth nationally in population (19.3 million), but consider the states above it. The top two, California (39.6 million) and Texas (29.7 million), are without sports betting and will not get started until 2023 at the earliest.

No. 3 Florida (21.9 million) has been tangled in legal challenges after previously having only one sportsbook run by the Seminole Tribe (Hard Rock Sportsbook). There is no betting at all at the moment in the state of Florida.

The expectations for New York already have shown to be on the money, literally.

The first weekend payoff has been astounding. The metrics of GeoComply, a Vancouver-based company that provides geographic security for the gambling industry, revealed there were about 5.8 million geolocation transactions in the first 12 hours (9 a.m. to 9 p.m. Saturday). The sports betting volume for the weekend was 17.2 million, 8 million of which came from the five boroughs of New York City, according to GeoComply executive Lindsay Slader.

Figure the numbers for neighboring states to go down and New York numbers to go up dramatically when mobile betting gets rolling this year.

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Contributors

Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene with emphasis on NJ and PA. He also currently is a part-time writer for the high school sports department for NJ Advanced Media (NJ.com) in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.

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