The New York Jets, having made two official sports betting partnerships this month, announced Friday that they have joined the American Gaming Association’s “Have A Game Plan. Bet Responsibly” public service campaign.
The Jets will encourage their fans to “Know When to Huddle Up” through in-stadium and digital content that promote responsible sports wagering.
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“The fan experience is at the heart of everything we do, and as legal sports betting expands, we want to ensure Jets fans are empowered to wager responsibly,” Jets Vice President of Business Development & Ventures Jeff Fernandez said in a news release. “We are proud to partner with the AGA on this important initiative.”
AGA Campaign Add to List of Campaign Partners
The AGA launched Have A Game Plan in late 2019 to educate sports fans on the principles of responsible sports betting. The Jets join campaign partners DraftKings, FanDuel, Monumental Sports and Entertainment, NASCAR, NHL, PGA TOUR, SeventySix Capital, Sightline Payments, Sinclair Broadcast Group, UFC, the Vegas Golden Knights, and the Washington Football Team.
“Leadership from professional sports teams like the Jets is critical to not only ensuring fans understand how to wager responsibly, but also getting sports betting right,” AGA Senior Vice President Casey Clark said in the release. “We’re thrilled to welcome the team as a partner and value their commitment to prioritizing responsible sports betting education for their loyal fanbase.”
The announcement comes with the AGA’s Responsible Gaming Education Week (Sept. 19-25) approaching. The week is designed to educate consumers on responsible game play and highlights responsible gaming’s central role in gaming and sports betting.
Sports betting is currently legal and operational in 26 states and the District of Columbia. During the NFL season, five additional states are expected to launch legal markets. The NFL has a long-standing partnership with the National Council on Problem Gambling.
New York gambling on sports is currently legal at four upstate casinos. The state is trying to hammer out the legalization of mobile sports betting, but either way it’s legal at Jets (and Giants) games at MetLife Stadium, which is in New Jersey.
On Sunday, the Jets (0-1) host AFC East rival and nemesis the New England Patriots (0-1) in East Rutherford, with kickoff set for 1 p.m. ET.