NY Sports Betting Ads, Marketing Face Restrictions

NY Sports Betting Ads, Marketing Face Restrictions
Fact Checked by Pat McLoone

The New York State Gaming Commission (NYSGC) has proposed to amend its current online sports wagering marketing, advertising and promotions regulations. The aim of the changes would be to crack down on ads specifically directed at college students and underage bettors in the Empire State.

Mobile New York sports betting has been in place since Jan. 8, 2022.

The new regulations were unanimously approved by the NYSGC (6-0 vote) but must go through a 60-day public comment period. After that, the Commission will revisit the amendment late April or early May.

The new proposed rules covered several topics, including:

  • Cross-referencing general casino responsible gaming requirements, to reaffirm where those measures could apply to retail sports wagering or on NY betting apps.
  • Establishing explicit rules for licensee responsibility for the content of their advertising, marketing and branding.
  • Regulating non-licensee advertising in the state.
  • Prohibiting gambling advertising on university campuses.
  • Prohibiting depiction of underage persons in advertisements.
  • Banning endorsements by underage persons other than professional athletes.
  • Requiring reminders of the legal wagering age in advertising and marketing.

The proposed regulations are included on Pages 18-24.

Bills Already Being Considered

Two responsible gaming bills are currently under consideration by the state legislature, one in the state Senate and one in the state Assembly.

Senate Bill S1550 seeks to ensure responsible gaming messages are prominently featured on all gambling and sports betting advertisements in the state.

Meanwhile, Assembly Bill A1056 would create a new problem gambling advisory council in New York.

With nine mobile providers currently in place, the state will be topping $19 billion in handle since launch with this week’s report, which is expected to be released Thursday or Friday.

To date, the Empire State has posted $1.575 billion in Gross Gaming revenue (GGR) and collected more than $803.47 million in taxes.

EmpireStakes.com, your source for the best NY betting promos, will keep you informed on the pending legislation as well as any revenue reports.

Must be 21+ to participate & present in NY. Gambling problem? Call (877-8-HOPENY) or text HOPENY (467369). Visit BetMGM.com for Terms & Conditions. US promotional offers not available in NY, NV, or Puerto Rico.


Lou Monaco

Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene with emphasis on NJ and PA. He also currently is a part-time writer for the high school sports department for NJ Advanced Media (NJ.com) in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.

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