Nine days into the historic launch of NY Sports Betting Apps, the success story continues to get better.
GeoComply is a geolocation company based in Vancouver that provides metrics to the gambling industry. From 9 a.m. Saturday, Jan. 8, until the end of Monday’s NFC wild card playoff game between the Arizona Cardinals and Los Angeles Rams, GeoComply compiled the following:
More than 1.2 million sports betting accounts have been created over five mobile platforms. Remember, Caesars Sportsbook New York, DraftKings New York, FanDuel New York and BetRivers New York launched Jan. 8. BetMGM New York joined the party Monday, Jan. 17. Of that 1.2 million total, there were 878,000 unique users in New York, which is more than the states of New Jersey and Pennsylvania combined over the same period.
Of those who signed up, 770,840 (or 87.8% percent) are considered new players to regulated online sports betting as location data indicates that those players never have been seen before in GeoComply’s systems.
During the second full weekend of mobile betting, which included the first round of NFL playoff action, 17.9 million geolocation transactions were placed in the state, more than 700,000 than the first weekend (17.2 million) of sports betting. That is more than 35 million combined.
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Majority Brand New to Sports Betting
“The momentum of New York’s sports betting launch has continued and it is mostly home-grown,” said Lindsay Slader, managing director of gaming at GeoComply, in a news release. “The vast majority of users are brand new to regulated sports betting in the U.S. The data tell us that New Yorkers are dumping illegal sportsbooks for the new legal options and operators are also excelling at attracting first-time bettors.”
The data also indicates that New Yorkers are mostly loyal to one sportsbook thus far, with an average of 1.36 accounts per player.
Some of the top operators reacted to the massive GeoComply numbers.
Said Richard Schwartz, CEO of Rush Street Interactive (RSI), which operates the BetRivers New York sportsbook: “The growth in New York has been explosive. It is, by far, off to the fastest start of any of our sportsbook markets in terms of handle, and in its first full week, it is already our second largest site for sports betting handle. Along with having the largest population of any state with legalized sports gambling, NY is one of the few U.S. states with multiple teams across all four major sports. It’s simply a recipe for long term success for BetRivers sportsbook.”
Statement from FanDuel New York: “We are very pleased with the engagement in our product from NY state customers. While all markets are critical, it was especially important for FanDuel to do well within our home state. We will continue to deliver innovative products that are changing the way customers interact with sports content — most notably our exclusive Spread the Love promotion for the upcoming Thursday Knicks game."
New Jersey Ready to Battle
Having been the king of the mountain for the past few years — not only on the East Coast, but nationally — the Garden State is holding its own.
Fears of a mass exodus from the state by New Yorkers has not really occurred during the first two weeks of New York sports betting.
According to GeoComply’s data, only 9.3% of New Yorkers have placed bets previously in New Jersey. The state also averaged 12.6 million geolocation transactions the two weekends before the Empire State’s launch and posted 13.1 million the two weekends since its neighbor’s launch.
“New York hasn’t failed to dazzle us, but we are also impressed by the sustained growth of the overall sports betting industry,” Slader said. “We can’t wait to share how many more GeoComply data records are broken from now through the Super Bowl.”
The Super Bowl will be played Feb. 13 at SoFi Stadium in Inglewood, Calif.
Still Ready, Eager to Get Going
Four more mobile platforms in New York are awaiting regulatory approval and the go-ahead to launch: Wynn BET New York, Bally Bet New York, PointsBet New York and Resorts World New York.
That go-ahead will come from the New York State Gaming Commission.
