FanDuel Expands Partnership with Yankees in New York Sports Betting

FanDuel Expands Partnership with Yankees in New York Sports Betting

By Lou Monaco

Fact Checked by Pat McLoone

FanDuel Sportsbook New York announced Monday a multi-year expanded partnership renewal to become an official sports betting partner of the New York Yankees.

The Yankees will allow FanDuel to use team marks and logos. In addition, FanDuel gets premium VIP hospitality access at Yankee Stadium along with being part of the rotation for signage behind home plate that is visible on TV during games and permanent signage in right field for fans and TV to see.

FanDuel, in its news release, touted the partnership as “America’s No. 1 sportsbook remaining aligned with the world’s most iconic sports franchise.”

FanDuel also has had a fantasy sports agreement with the Yankees since 2020.

“There is no more globally recognized sports brand than the New York Yankees, and as a New York-based company we’re delighted to remain partners with our hometown team,” Mike Raffensperger, chief marketing officer of FanDuel Group, said in the release. “One of our company values is to be absurdly fan-focused and there is no fanbase more passionate about their team than Yankees fans, which makes this a natural fit.”

Late last week FanDuel signed a partnership with champion boxer Amanda Serrano.

How Season Has Started for Yankees

FanDuel currently has the Yankees at +1000 to win the World Series in MLB betting. That places them fifth behind the Los Angeles Dodgers (+460), New York Mets (+750), Toronto Blue Jays (+800) and the Houston Astros (+950).

The Yankees are 10-6 and just completed a three-game home series sweep of the Cleveland Guardians. That places the Yankees, who are 7-3 in their last 10, atop the American League East with the Blue Jays.

Struggling starter Gerrit Cole pitched a gem on Sunday. Cole went 6 2/3 shutout innings. He allowed only four hits and one walk and struck out nine. The 10-2 victory over the Guardians marked the first sweep for the Yankees over Cleveland since May 2018.

“We are very excited to be continuing our relationship with FanDuel – our partner since 2020,” Michael J. Tusiani, the senior vice president for partnerships with the Yankees, said in the release. “We hope that FanDuel’s Yankee Stadium presence and customer engagement will continue to strengthen its brand as a sports betting operator within the tri-state area.”

The Yankees begin a three-game homestand against the Baltimore Orioles on Tuesday. The last-place Orioles are 6-10, one on the worst records in baseball, but they did take two of three from the Yankees in Baltimore April 15-17.

FanDuel Dominant in New York Since Launch

FanDuel Sportsbook New York has been dominating in New York since mobile sports betting started on Jan. 8.

FanDuel on Friday posted $131.79 million in total handle for the week ending April 17 in the latest official figures provided by the New York State Gaming Commission (NYSGC).

It has remained ahead of the pack of eight operators from the beginning.

The gross gaming revenue (GGR) for FanDuel was way up last week, to $22.08 million, after notching $14.12 million the week before.

Since Jan. 8, FanDuel is the only operator in New York to pass the $2 billion mark for cumulative handle, coming in at $2.1 billion, with a revenue of $143.87 million and taxes to the state at $73.4 million.

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WRITTEN BY
EmpireStakes.com
Lou Monaco
Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene with emphasis on NJ and PA. He also currently is a part-time writer for the high school sports department for NJ Advanced Media (NJ.com) in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.
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Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene with emphasis on NJ and PA. He also currently is a part-time writer for the high school sports department for NJ Advanced Media (NJ.com) in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.
... Read More