Caesars Sportsbook New York Deal with Bills Latest Sports Betting Pact in State

Caesars Sportsbook New York Deal with Bills Latest Sports Betting Pact in State
By Lou Monaco

The wheeling and dealing surrounding NY Betting Apps continues at a hectic pace.

Case in point: Before dominating the New England Patriots on Saturday, the Buffalo Bills announced a multi-year partnership with Caesars Entertainment to make Caesars Sportsbook New York an official mobile sports betting partner of the back-to-back AFC East Division champions.

The partnership will provide custom fan experiences “fit for a Caesar,” significant sponsorship assets, and provides Caesars Sportsbook naming rights to a new sportsbook-style premium club lounge at Highmark Stadium, home of the Bills in Orchard Park.

Caesars Entertainment bills itself as the largest casino-entertainment company in the U.S.

“This partnership gives us the opportunity to connect with one of the most passionate fan bases in all of sports,” Chris Holdren, co-president of Caesars Digital, said in a news release. “We’re ready to welcome Bills fans into the Caesars Empire and offer them access to best-in-class hospitality experiences through our Caesars Sportsbook app as we continue to expand our footprint across the state of New York and beyond.”

Caesars also launched an extensive deal with Madison Square Garden in mid-November.

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Caesars Has Made Mobile New York Debut

Caesars Sportsbook, along with DraftKings New York, FanDuel New York and BetRivers New York, was one of the first four mobile sports betting platforms to launch in New York on Jan. 8.

BetMGM New York joined the field jon Jan. 17.

Check out the New York sports betting promo codes page to keep up-to-date on deals from Caesars and the other sportsbooks live in New York.

Also, Caesars Sportsbook attains access to the use of official Buffalo Bills logos and marks. The sportsbook gets rights to a host of VIP experiences for its bettors through the Caesars Sportsbook app’s integration with its loyalty program, Caesars Rewards.

Dan Misko, senior vice president of business development, for Pegula Sports & Entertainment, the company that owns the Bills, spoke in the release about the franchise’s interest in this deal.

“The Caesars Sportsbook app is a premier sports betting app that connects sports fans and delivers best-in-class experiences,” Misko said. “We’re very excited to work together with Caesars to engage Bills fans throughout Western New York and Southern Ontario, bringing these unique experiences right to their fingertips. We look forward to the new attraction Caesars will bring to Highmark Stadium next season, and to working with Caesars Sportsbook for many years to come.”

Also included in the partnership for Caesars: broadcast and digital content across Bills’ properties, TV-visible in-game signage, and access to unique fan activations at Highmark Stadium. Caesars Sportsbook finds the deal will extend its outreach beyond Western New York to Bills fans in Southern Ontario, where Canada is also waiting to launch sports betting throughout the country.

The brand-new club lounge in the northwest corner tower of the existing Business Class Club will be available before the start of the 2022 Buffalo Bills season. More details will be available before then.

Bills Advance After Convincing Win

The Bills posted a shockingly thorough 47-17 defeat of the Patriots in frigid weather conditions. Quarterback Josh Allen was on fire. He passed for 308 yards and five touchdowns with no interceptions and ran six times for 66 yards. Tight end Dawson Knox had two TD catches.

The Bills (11-6) visit the Kansas City Chiefs (12-5) on Sunday night (CBS, 6:30) in a much-anticipated AFC Divisional matchup. The winner advances to the AFC title game against the winner of Saturday’s game between the Cincinnati Bengals and Tennessee Titans on Sunday, Jan. 30 at 3 p.m. on CBS.



Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene with emphasis on NJ and PA. He also currently is a part-time writer for the high school sports department for NJ Advanced Media ( in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.

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