Bally’s Quietly Becomes Last of 9 Operators in NY Sports Betting

Bally’s Quietly Becomes Last of 9 Operators in NY Sports Betting
By Lou Monaco
Fact Checked by Pat McLoone

Without fanfare, the last of the nine approved mobile New York sportsbooks finally has launched.

Bally Bet Sportsbook New York, the last holdout of the nine mobile providers approved by the New York State Gaming Commission (NYSGC) last November, went live early Thursday afternoon on all Android and iOS mobile devices.

There is nothing official yet from Bally's officials, despite repeated attempts to confirm. But EmpireStakes.com was able to find customers who successfully placed bets on the Bally Bet app in New York.

New York will be the sixth state for the Bally Bet sports app. Bally Bet also is in Arizona, Colorado, Indiana, Iowa and Virginia.

Bally’s Said It Would Take Its Time in New York

It certainly has been a quiet, laid-back entry into the biggest sports betting market in the nation.

After Bally’s latest earnings call in early May, CEO Lee Fenton said the company would launch before the second quarter ended this year (which was June 30). This came one day after Bally’s launched its iPhone app in Arizona (following a February debut of its Android app in the state).

Before that, it was originally believed Bally Bet would have launched sometime back in April.

Of the original nine approved operators, FanDuel Sportsbook New York, Caesars Sportsbook New York, DraftKings Sportsbook New York and BetRivers New York all launched and went live Jan. 8, the first day of legal mobile wagering in the state.

The other four commenced operations in the weeks ahead. They were, in order, BetMGM Sportsbook New York (Jan. 17), PointsBet Sportsbook (Jan. 25), WynnBET Sportsbook New York (Feb. 4) and Resorts World Sportsbook New York (March 3).

Info on all these NY sportsbooks and more are at EmpireStakes.com, as well as the Best New York Sportsbook Promo Codes.

More About Bally’s

Bally’s, based in Rhode Island, operates 14 casinos in 10 states and Arapahoe Park racetrack in Aurora, Colo. Bally’s also has off-site betting licenses in 15 states. Bally Interactive operates the company’s online offerings, including its Bally Bet sports betting brand app, a fantasy sports site and a free-to-play, business-to-business game provider.

It also is among the sports betting operators that has launched in Ontario.

Last year, Bally’s also bought Gamesys Group, an online gaming company based in England, for $2.7 billion. In its most recent quarter, Bally’s revenue reached $315 billion with a net loss of $14.7 billion.

Handle, Revenue Figures from June Will Be Out Soon

The NYSGC will release official weekly handle and revenue figures for the week ending July 3 on Friday. It also could post figures for the month of June. June almost surely will be the lowest handle of the six months so far, but it still will surpass the $1 billion milestone.

In last Friday’s weekly report, for the week ending June 26, the overall handle already was $1.003 billion with several betting days remaining.

Here are the monthly handle amounts for each month so far:

  • January: $1,669,719,034
  • February: $1,527,568,253
  • March: $1,638,266,833
  • April: $1,390,777,875
  • May: $1,263,484,474
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Contributors

Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene with emphasis on NJ and PA. He also currently is a part-time writer for the high school sports department for NJ Advanced Media (NJ.com) in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.

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