NY Betting apps consumers will have yet another operator to consider soon when Bally’s brings its product to the Empire State.
Bally’s, which is based in Providence, R.I., held its fourth quarter earnings call Thursday and said, among many other things, it plans to launch its online sportsbook, Bally Bet, in the first quarter of 2022.
In late January, Bally’s Chairman Soo Kim spoke about his company’s plans for an online sportsbook in New York in a seven-minute interview with CNBC’s Contessa Brewer.
“New York is an interesting place,” Soo Kim said. “You can literally open an account with one person, open another account with another, get your free promotional money and bet different ways on the same game and you will win on one of them. I don’t know why everyone is not doing that.
“We will launch sometime in April, I think is the plan.”
Gambling problem? Call 1-800-GAMBLER (Available in the US) Call 877-8-HOPENY or text HOPENY (467369) (NY) Call 1-800-327-5050 (MA), 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR) 21+ only. Please Gamble Responsibly. See BetMGM.com for Terms. Subject to eligibility requirements. Bonus bets are non-withdrawable. This promotional offer is not available in DC, Mississippi, Nevada, Ontario, or Puerto Rico.
Bally Bet New York and Resorts World New York are the last two of nine mobile providers not to go live yet in the Empire State.
You can get updates on all Empire State operators by checking out the New York sports betting promo codeson EmpireStakes.com.
“We will think about marketing in New York a bit differently,” Lee Fenton, chief executive officer, said on Thursday’s call. “We will be looking to leverage our digital expertise but approaching it cautiously. We are not looking to spend big, like some of the other platforms that have entered the market, but gain steadily over time.”
Overall, Bally's reported a fourth-quarter net loss of $115.3 million, after reporting a profit in the same period last year. However, revenue posted at $547.7 million, which was an increase of $429.6 million. Its adjusted EBITDA of $119.4 million was an increase of $98.4 million year over year.
Must be 21+ and physically present in AZ, CO, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MO, NJ, NY, NC, OH, PA, TN, VA, WV, WY or Washington, DC. New users only. Must register using eligible promo code. First wager after registration must qualify. Min. Odds: -500. Max. Bonus Bet: $250. Awarded as non-withdrawable Bonus Bet that expires 14 days after receipt. Bonus Bet amount not returned for winning bets. Void where prohibited. See http://Caesars.com/promos for full terms. Know When To Stop Before You Start®. Gambling Problem? CO, IL, KY, MD, MI, MO, NJ, OH, TN, VA, WV, WY, KS (Affiliated with Kansas Crossing Casino), ME (Licensed through the Mi’kmaq Nation, Penobscot Nation, and Houlton Band of Maliseet Indians, federally recognized tribes located in the State of Maine), NC (Licensed through Tribal Casino Gaming Enterprise), PA (Affiliated with Harrah's Philadelphia): If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537) or MD: visit http://mdgamblinghelp.org or WV: visit http://1800gambler.net ; AZ: Call 1-800-NEXT-STEP; IN: Call 1-800-9-WITH-IT; IA: Call 1-800-BETSOFF; LA (Licensed through Horseshoe Bossier City and Caesars New Orleans), Washington, DC (OLG Class A licensed Operator): Call 1-800-522-4700. ©2025, Caesars Entertainment Gambling Problem? Call 1-800-GAMBLER DC, LA: Call 1-800-522-4700 MA: Call 1-800-327-5050 or visit http://gamblinghelplinema.org NY: Call 877-8-HOPENY or text HOPENY (467369)
Sights on Much More Than New York for Bally’s
Bally’s has 14 casinos across 10 states, a racetrack in Colorado (Arapahoe Park in Aurora), as well as off-site betting licenses in 15 states. Bally Interactive operates the company’s online offerings, including its Bally Bet sports betting brand, a fantasy sports site and a free-to-play, business-to-business game provider.
Fenton also said in the call Bally’s also plans to launch in Arizona during the first quarter and in Ontario with iGaming at some point this summer.
On Jan. 31, Bally’s Atlantic City launched www.ballycasino.com, which can be played on desktop or mobile anywhere in New Jersey.
Bally’s is undergoing a $100 million dollar renovation that includes upgrades of everything from the hotel lobby and lobby bar to more than 750 renovated hotel rooms.
Last year, Bally’s also bought Gamesys Group, an online gaming company based in England, for $2.7 billion.
GAMBLING PROBLEM? CALL 1-800-GAMBLER, (800) 327-5050 or visit http://gamblinghelplinema.org (MA). Call 877-8-HOPENY/text HOPENY (467369) (NY). Please Gamble Responsibly. 888-789-7777/visit http://ccpg.org (CT), or visit www.mdgamblinghelp.org (MD). 21+ and present in most states. (18+ DC/KY/NH/WY). Void in ONT/OR/NH. Eligibility restrictions apply. On behalf of Boot Hill Casino & Resort (KS). Pass-thru of per wager tax may apply in IL. 1 per new customer. Must register new account to receive reward Token. Must select Token BEFORE placing min. $5 bet to receive $200 in Bonus Bets if your bet wins. Min. -500 odds req. Token and Bonus Bets are single-use and non-withdrawable. Token expires 1/11/26. Bonus Bets expire in 7 days (168 hours). Stake removed from payout. Terms: http://sportsbook.draftkings.com/promos . Ends 1/4/26 at 11:59 PM ET. Sponsored by DK.
Must be 21+ to participate. T&Cs apply.
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